Cognitive Processes

The Endowment Effect: Why Ownership Clouds Rational Judgment

The Endowment Effect is a cognitive bias where individuals assign disproportionately high value to things they own, simply because they own them. This phenomenon...

Understanding Cognitive Ease: How It Shapes Our Decisions, Judgments, and Behaviors

Cognitive ease is the effortless processing of information, while cognitive strain occurs when processing is challenging. Cognitive ease helps by enabling quick, efficient decisions,...

The Availability Heuristic: The Power of What Comes to Mind

The availability heuristic is a mental shortcut where people judge the likelihood of events based on how easily examples...