Cognitive Psychology

The Invisible Forces That Drive Your Choices: How Your Mind Plays Tricks on You

We like to believe we are in full control of our decisions—rational, calculated, and logical beings who carefully weigh...

The Endowment Effect: Why Ownership Clouds Rational Judgment

The Endowment Effect is a cognitive bias where people tend to value items they own more highly than they...

Understanding Cognitive Ease: How It Shapes Our Decisions, Judgments, and Behaviors

Cognitive ease refers to the ease with which our brain processes information. When information is familiar, simple, or easy...

The Availability Heuristic: The Power of What Comes to Mind

The availability heuristic is a mental shortcut where people judge the likelihood of events based on how easily examples...